Use local public relations to ensure Scouting continues to grow in your community. This brochure will guide you in developing a simple, effective strategy to help tell your Scouting story to the communities you serve.
Making a presentation on the Unit PR concept? Use these slides as your guide.
Click here to view instructional materials on how to create effective press releases.
We've long recognized that unit sites created by individuals at the unit level of Scouting are essentially personal, and therefore beyond the National Council's and Pathway to Adventure Council's control or liability. These are National BSA's advisory guidelines for those who publish Scouting-related sites on their own responsibility.
Social Media Best Practices
To help you develop the right tactics for your unit, we’ve put together these best practices and examples collected from fellow Scouters in our council. You can also reach out to the PTAC Social Media Committee at PtacSocialMedia@Gmail.com. Another great resource is National BSA’s Social Media Hub: http://scoutingwire.org/marketing-and-membership-hub/social-media/.